Imagine Internet
users choosing to
watch advertising.
Imagine them giving
incentives to watch.
Imagine targeted audiences
receiving advertising.
Imagine exciting and
invigorating ads ‘pushing’
audience interest.
Imagine ‘pulling’
them to more information
at websites/landing
pages.
Imagine engaging rather
than intruding upon
Social Media users.
Imagine the most effective
Internet advertising
possible.
Imagine it costing
you less than you
could ever believe.
Imagine no more.
Bemote™ Advertising
is here.
Overview
EMarketer,
one of the Internet’s most
authoritative data tracking companies,
wrote in Oct 2008, “Consumers'
use of Social Media is altering
the way they make purchase decisions.
To stay relevant, retailers must
determine how to incorporate Social
Media, such as social networks
and blogs, into their marketing
strategies.” In another
report they say, “By 2012,
more than 145 million people,
or 67% of the U.S. Internet population,
will read blogs regularly.”
Other data indicates that more
than half of wealthy Internet
users currently read blogs, half
of women who blog say blogs influence
their purchase decisions, and
overall more than half of blog
readers shop online.
The
most widely used Internet advertising
strategies are CPM and CPC. CPM
is based on the traditional media
rate card, the cost per thousand
impressions, such as a newspaper
or magazine ad. On the Internet,
people call these ads banners.
CPC is a unique Internet rate.
It is based on cost per thousand
click-throughs to a website or
landing page.
Video
advertising is rapidly overtaking
both of these methods in consumer
responses to advertising. In another
recent article, eMarketer, says:
”We are estimating that
by 2012 four out of five Internet
users will view video ads, and
that means the ads will be ubiquitous.”
In June 2007, the Online Publisher’s
Association issued the first comprehensive
report of Internet video usage.
The following numbers reflect
a significant rise in the same
categories collected by the organization
in 2005. It is reasonable to conclude
that all these numbers have increased
substantially since mid-2007,
as well:
•
80% of U.S. online video users
have watched an advertisement
in an online video; •
52% took action after watching
that video; • 28% looked
for more information; •
19% clicked a banner ad that accompanied
the video; • 16% bought
something as a result of the ad;
• 56% prefer that the
advertisement be related to the
video content. • Both
15 and 30-second pre-roll ads
are effective at lifting brand
awareness; and surprisingly,
• 30-second ads outpace
15-second ads in “likeability.”
Social Media
Advertising Monetization
Social
Media, community sites and blogs,
struggle with successful monetization.
Some say there is no model for
them and suggest subscriptions
or transactions, neither of which
would be easy. By their nature
and origin, Social Media is free.
The purpose is communications,
not content with somewhat relevant
ads attached. Thus, like TV, advertising
is an annoying interruption for
Social Media users. Nevertheless,
talking to friends and family
still ranks high as a way to learn
about new products. An August
2008 study by Harris Interactive
found that more than six out of
10 college students surveyed talked
to friends about new products
and 38% talked with their families.
“The
lack of a native ad model is holding
back any serious monetization
of social networking. All we are
seeing today is weak CPM and CPC
rates. The overall numbers look
OK because the audience is so
large and the cost of audience
acquisition is so low. But at
some stage, Social Media has to
move from the cool technology/promising
opportunity phase to a fundamental
new business type,” wrote
Bernard Lunn for Read Write Web
in May, 2008. Models like Facebook’s
Beacon and a Chinese model called
tuangau have been unsuccessful
in providing a monetization model
for Social Media.
Bemote™
Relative Advertising
Bemote™
is Social Media that provides
a new and exciting paradigm for
advertising on the Internet. Bemote™
is a social community that provides
each member their own browser
(and blog). Members email, post,
or paste their Bemote™ to
other Social Media with just one
mouse click. In this way, Bemote™
becomes the Internet’s first
viral advertising tool.
Bemote™
is designed to provide advertisers
with four distinctive benefits:
Bemote™
Multimedia Advertising 'works
in the now', simplifies the way
advertisers engage with their
customers, and increases chances
of capturing people's interest
in their busy lives. We provide
members with relative advertising
based on their interests, instantly
match advertising by their choice
of Bemote™ Themes, or Skins,
and find potential customers for
advertisers by selecting products
and services that appeal to their
targeted audiences.
With
Bemote's™ combined Pull
& Push advertising strategy,
we 'push' advertiser’s multimedia
messages to targeted audiences.
We also make sure audiences are
'pulled' into the advertiser’s
Bemote Channel™. 15-30 second
energetic, exciting, short clips
'push' the advertiser’s
message and them ‘pull'
potential customers to get more
information from Bemote™,
or the advertiser’s website
or landing page.
Bemote™
Incentive Advertising
To
get the video tools like multi-user
video chat, video conference,
and video blog for free, members
must ‘recharge’ their
Bemote’s™ battery
by watching advertising and trailers,
and/or participating in polls
and surveys. Members get chances
to win free movie tickets and
music downloads. For the first
time on the Internet, Internet
users have the incentive to watch
advertising!
Current Social
Media CPM Rates
The
posted CPM rate to run ‘premium
content’ at LinkedIn, one
social community, “was once
$12 CPM, $3 less than the standard
$15 CPM rate”, wrote Jackson
West of the blog, Valley Wag,
on April 30, 2008. The company
is now charging $45 for the same
inventory: “vertical banner
ads for IT and small business
professionals.” According
to West, custom targeting at LinkedIn
can go as high as $76.50 per thousand
impressions.
Facebook
charges less than $1.00 for what
one commentator refers to as “slutty
ads.” BuzzLogic’s
new advertising program offered
advertisers between $1.00-$2.00
CPM in Beta. Their plan is to
go below $1.00 when they are fully
operational.
Bemote™
Social Media Advertising Paradigm
Bemote™
combines CPM and CPC to offer
advertisers a new advertising
program called CPVV, or click
per video view. Advertisers pay
an astonishing low $.25/CPM to
appear on a viral Bemote™.
When a member clicks-through to
watch the multimedia presentation,
to participate in the advertiser’s
poll or survey, or to go directly
to the advertiser’s landing
page or website, Bemote™
charges the lowest industry standard
CPC (click-through rates) of $1.00.
Bemote™
offers advertisers these prices
because we are confident Internet
users will flock to Bemote™
to get a free Bemote and personal
Web Channel, and that many will
engage and participate in our
advertiser’s presentations
in order to keep their Bemote™
battery charged, thus being able
to use their Bemote at no charge.
